South on Main Woodstock, GA

New Urban Village Homes & Community Guide
Open-concept living room in a South on Main townhome with hardwood floors and natural light

South on Main – Luxury New Urban Village Living in Woodstock, GA

South on Main redefines suburban living with its walkable design, resort-style amenities, and architectural variety — all just steps from downtown Woodstock. Developed by the JW Collection (John Wieland), this visionary community combines homes, retail, green spaces, and entertainment into one vibrant, connected neighborhood. With its unique blend of small-town charm and big-city convenience, South on Main is one of the most sought-after addresses in Cherokee County.


Prime Location & Access

Address: 9200 Main St, Woodstock, GA 30188

Nearby Landmarks:

  • Walkable to Downtown Woodstock shops, restaurants, and entertainment

  • Steps to Northside Hospital Cherokee Amphitheater

  • Direct access to the Noonday Creek Trail / Greenprints Trail system (miles of hiking and biking)

  • Minutes to I-575 for a 40–50 minute commute to downtown Atlanta

This location makes South on Main one of the few truly walkable communities in metro Atlanta, blending urban convenience with Woodstock’s suburban lifestyle.


Community Development & Home Styles

Development Timeline

  • Began in 2016

  • Major phases complete by 2025, with retail and mixed-use spaces still expanding

  • Visioned as Woodstock’s “New Urban Village”

Community Size & Layout

  • 573 residential units in total:

    • 239 single-family homes

    • 104 townhomes

    • 4 paired homes

    • 204 apartments

    • 22 condos

  • Plus 41,800 sq. ft. of retail/office space

Home Sizes & Architecture

  • Townhomes: 2,400–2,800 sq. ft.

  • Single-family homes: often 3,000–4,000+ sq. ft.

  • Lot sizes: Townhome footprints to 0.3–1+ acre detached homes

  • Styles: Craftsman and traditional homes, 4-story sky terrace homes with elevators, paired 3-story homes, and luxury townhomes


HOA Fees, Governance & Restrictions

  • HOA Fees: $235–$250/month on most units, or ~$1,740/year on older phases

  • Covers: Groundskeeping, amenities, community insurance, landscaping, and in some cases exterior maintenance for townhomes

  • Governance: Professionally managed by South on Main Community Association

  • Restrictions: Standard HOA covenants on home appearance, rentals, parking, and property upkeep


Builder Reputation – JW Collection (John Wieland)

The JW Collection, founded by legendary Atlanta builder John Wieland, is renowned for high-quality design and lifestyle-focused master planning.

Highlights:

  • 50+ years of Atlanta building heritage

  • Known for walkable, mixed-use communities with timeless architecture

  • Homes feature extensive customization at the JW Design Studio

  • Consistently high buyer satisfaction for construction quality and lifestyle design


Real Estate Market & Trends

Current Pricing (July 2025)

  • Townhomes: High $800Ks+

  • Single-family homes: $1.1M and up (new construction)

  • Resales: ~$600K to $1.3M+ depending on phase, size, and upgrades

Market Context

  • Woodstock median value: $484,800–$550,000 (up 7–10% YOY)

  • South on Main trades at a premium thanks to walkability and amenities

  • Positioned above established neighborhoods like Serenade or Brookshire, but below Atlanta’s top-tier luxury enclaves

Financing & Incentives

  • Standard conventional/jumbo loans

  • Builder incentives (closing cost credits) occasionally available — limited for resale homes


Resort-Style Amenities

Community Features

  • 20 acres of parks and greenspace

  • Resort-style pool with splash pad and cabana

  • 6,000+ sq. ft. clubhouse with fitness center, game rooms, event space

  • Children’s play park and community garden plots

  • “The SHED” outdoor pavilion and stage hosting concerts, food truck nights, and movies

  • Dog parks: separate for small and large breeds

  • Mixed-use retail & office space for a true live/work/play lifestyle

Lifestyle & Programming

  • Active HOA event calendar with holiday celebrations, social clubs, and community gatherings

  • Direct trail access via Greenprints system for biking, running, and hiking

  • Golf cart-friendly neighborhood design


Schools & Education

South on Main is served by Cherokee County Schools, known for academic strength and enrichment opportunities.

Zoned Schools:

  • Little River Elementary or Woodstock Elementary – A-/B+ ratings

  • Woodstock Middle School – Top 30% in Georgia

  • Woodstock High School – A- rated, 94% graduation rate, AP courses, and 25% advanced enrollment

These strong schools support long-term property value and appeal for families.

Location, Healthcare & Transportation

  • Commute to Atlanta: 30 miles, ≈ 40–50 minutes via I-575/I-75

  • Airport Access: Hartsfield-Jackson International, ≈ 46–54 minutes

  • Healthcare: Northside Hospital Cherokee (≈ 15 minutes) plus regional clinics

  • Shopping: Walkable to downtown Woodstock + nearby Publix, Sprouts, Kroger, Costco

  • Recreation: Noonday Creek Trail, city festivals, amphitheater concerts


Home Features & Customization

Floorplans & Layouts

  • 3–5 bedrooms, 3–5 baths

  • Open-concept living with flexible office/bonus rooms

  • 2–3 car garages, some elevator-ready models

  • Covered patios, porches, and luxury sky terraces

Interior Finishes

  • Quartz countertops, hardwoods, spa-like baths

  • Custom closets and designer cabinetry

  • High-end appliances and energy-efficient HVAC

Outdoor & Sustainability

  • Front porches and garden options

  • Energy-efficient insulation and low-E windows

  • Pre-wired smart home systems in select models


Resident Reviews & Lifestyle

What Residents Love:

  • Obsessed with it — only keeps expanding in a good way”

  • High-end amenities and walkable downtown access

  • Active social life with food truck nights, concerts, and HOA-led activities

  • Family-friendly, pet-friendly, and golf cart-friendly

Concerns:

  • Occasional construction inconvenience as mixed-use phases continue

  • Standard HOA restrictions (appearance, rentals, parking)

Community Spirit:

  • Highly engaged HOA with frequent communication

  • Vibrant resident-run Facebook groups and active neighborhood watch


Why Buyers Choose South on Main

  • One of Woodstock’s most walkable communities

  • Extensive amenities and 20 acres of green space

  • JW Collection’s architectural quality and customization

  • Mix of townhomes, condos, and single-family homes at luxury price points

  • Ongoing development of retail/office space for true urban village living

  • Strong resale demand due to limited supply of walkable, luxury neighborhoods


FAQs About South on Main

Q: What types of homes are available in South on Main?
A: A mix of townhomes, single-family homes, paired homes, condos, and apartments.

Q: Is the community gated?
A: No, but it offers smart security features and benefits from walkable, downtown-adjacent design.

Q: What is the HOA fee?
A: Around $235–$250/month, covering amenities, landscaping, and community insurance.

Q: What schools serve South on Main?
A: Typically Little River or Woodstock Elementary, Woodstock Middle, and Woodstock High.

Q: What amenities are included?
A: Pool, clubhouse, trails, pavilion, play park, dog parks, garden plots, and robust social programming.